"Canada is an incredible boost to Indian cinema. It's great to see how many theaters are the Hindi films, public participation of the ethnic community, and the accession of the community in South Asia ... all this was a factor important in creating a buzz around the IIFA there, "said Joseph Saba, Director, International Wizcraft Entertainment, the organizers of the event, told IANS.
"The infrastructure is so available, the Toronto International Film Festival (TIFF) is organizing a retrospective of Raj Kapoor, a street being named Raj Kapoor Croissant ... This is a first! Each of these events are unique, special and terms of the IIFA ... and that brings a true commitment factor, "he said, welcoming the efforts of the host country.
IIFA, an annual event, is a three-day show from June 23 to celebrate Indian cinema to international shores. The event made a debut in the Millennium Dome in Greenwich, United Kingdom, in 2000. It 'was organized in Rs.2 million budget, but today, the budget star-studded event was increased to at least "1000 percent," said Sabbas, adding that the economies of the event is now "a little' less than 5,000 sometimes. "
This year the event will make North American debut.
Despite the high costs IFA are held in Toronto - home to over half a million Indians - through reconciliation and community relations in the province of Ontario, said Sabbas.
"The distance is great, the cost is enormous, and we needed to take a deep breath heavy and before you say -. 'You're going to do it "But what helped the tie-ups and relationships with the communities of Ontario, and in particular the Government of Ontario," said Joseph, one of three directors Wizcraft founders except Viraf Sarkari and Andre Timmins.
Canada celebrates the Year of India and IFA 2011 will be spread over four Ontario cities - Toronto, Markham, Brampton and Mississauga, Thursday to Saturday.
Highlights include the world premiere of "Double Dhamaal", the naming of streets Raj Kapoor, music and night mode Rocks IFA IFA Music Workshop, which will culminate in the great night at the AFI Awards People's Centre Roger.
Fun and games, it certainly is - thanks to the galaxy of stars - Shahrukh Khan, Anil Kapoor, Saif Ali Khan, Kareena Kapoor, Priyanka Chopra, Dharmendra and Jermaine Jackson - who are expected to descend on the event.
But the intention behind the event is more business-oriented, says Joseph.
"In the bidding process, countries need to tell us how much they will support the event - in terms of money or infrastructure, particularly in terms of what to do for the Indian cinema which will make Indian entrepreneurs to invest in this country. These factors make a big difference in our decision, "he said.
"We hope to create more opportunities for co-productions and exchanges of technology, and will focus on understanding our cinema ... With these reservations, the Canadian authorities believe that the numbers of tourism in India will increase 50 percent after the IIFA easily, "he said.
Deputy High Commissioner Jim Nickel also suggests Toronto as an ideal place for cultural exchange.
"Toronto is a great location to shoot, we will have sufficient technical expertise, and we are ready to welcome Indians with open arms," he recently told a nickel IFA press conference in New Delhi, India.
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